Know your true net profit
Replace your profit spreadsheet with a live dashboard inside Shopify. Every order, every cost, accurate to the last cent.
Free forever on 300 orders/mo · No credit card needed
Trusted by Shopify merchants worldwide

Six things no other profit tracker does
3-Layer P&L Engine
Gross Profit → Contribution Margin → Net Profit. The only app that separates pricing health, fulfillment health, and overall health.
POAS, Not Just ROAS
Profit on Ad Spend tells you if ads are profitable after COGS. ROAS can't do that without your margins.
AI Weekly Reports
Every Monday: what changed, why, and one action to take. Plain language P&L narrative at $99/mo — competitors charge $179+.
Custom Gateway Rates
Configure your actual payment processor fees — percentage + flat fee + tax on fee. No other app offers this.
Multi-Sheet Excel Export
Summary + Detail worksheets ready for your accountant. Unique to NetNet.
100% Shopify Native
Built with Polaris UI and App Bridge. Looks and feels like part of Shopify — not a third-party bolt-on.
Spreadsheets weren't built for this
The 3-layer profit waterfall
Gross Profit
Revenue minus COGS, net of taxes and refunds. The starting point — is your pricing right?
Contribution Margin
Minus shipping, payment fees, transaction fees, and taxes. Is each order actually contributing to profit?
Net Profit
Minus ad spend and custom overheads. The bottom line — what you actually keep.
See what your profit data actually looks like

Profit Dashboard
Your daily command center — revenue, costs, and profit at a glance

P&L Report
The full three-layer waterfall with export options

Product Profitability
Ranked by margin — find your winners and losers

Cost Management
COGS, shipping, custom costs, gateway fees — all in one place
Up and running in 3 steps
Install
From the Shopify App Store — free, no credit card needed.
Configure
Set your COGS and connect ad accounts. One-time, 10 minutes.
Profit
See your true net profit — live, from day one.
Start free, upgrade when you're ready
Free
Growth
Pro
Scale
Frequently asked questions
Calculated per order, matching a manual spreadsheet within $0.01. Every cost — COGS, shipping, payment fees, taxes, refunds, and custom overheads — is accounted for automatically.
ROAS is Revenue / Ad Spend. POAS is Gross Profit / Ad Spend. A 4x ROAS on a 40% margin product is really a 1.6x POAS. NetNet shows both so you know which ads are actually profitable.
Connect Meta and Google Ads via OAuth. NetNet pulls spend daily and prorates it across orders. No manual entry, no CSV uploads.
NetNet flags products with missing COGS so you know your numbers are understated. Configure costs at any time and numbers update retroactively.
Yes. Multi-currency with automatic daily exchange rates, per-country shipping rules, per-jurisdiction tax breakdowns. Works wherever Shopify works.
Growth: CSV and multi-sheet Excel. Pro: adds formatted PDF exports. All exports include summary and detail tabs.
NetNet's 3-layer waterfall gives you Contribution Margin — not just gross profit. We also show POAS alongside ROAS, offer custom gateway rate configuration, and include AI-generated weekly P&L narratives.
Stop guessing.
Start knowing.
Free plan. No credit card. Install in 60 seconds.
Install Free on Shopify →