See profit by country and province
Identify your most profitable markets and cut the ones that drain margin. Drill down from country to province level.
Profit by market
| Country | Orders | Revenue | Profit | Margin | AOV |
|---|---|---|---|---|---|
| 🇮🇳 India ▸ | 248 | $29,760 | $8,330 | 28.0% | $120 |
| 🇺🇸 United States ▸ | 67 | $10,720 | $3,430 | 32.0% | $160 |
| 🇬🇧 United Kingdom ▸ | 34 | $5,100 | $1,122 | 22.0% | $150 |
| 🇦🇪 UAE ▸ | 22 | $3,960 | $950 | 24.0% | $180 |
| 🇨🇦 Canada ▸ | 18 | $2,340 | $234 | 10.0% | $130 |
Click any country to drill down to province/state level
What geography data tells you
Optimize shipping rules
If a country has high revenue but low margin, your per-country shipping rules may be under-charging. Adjust shipping costs to match actual carrier rates.
Cut unprofitable markets
Low-margin regions with high shipping costs and return rates may not be worth serving. Consider limiting shipping zones or adjusting prices.
Double down on winners
High-margin markets deserve more ad budget. Cross-reference geography with marketing channels to see which campaigns perform best in which regions.
Tax insights
Tax-included pricing regions (like India with GST) behave differently than tax-on-top regions. Geography data helps you see the tax impact by market.
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