Are your discounts profitable?
See per-code revenue, profit, AOV, and effective discount rate. Compare discounted orders against your baseline to know if each code is helping or hurting.
Every code, measured
| Code | Used | Discount | Revenue | Profit | AOV | Profit/Order | Eff. % |
|---|---|---|---|---|---|---|---|
| WELCOME10 | 68 | $1,820 | $11,900 | $2,380 | $175 | $35.00 | 15.3% |
| PREPAID | 45 | $1,350 | $9,450 | $2,520 | $210 | $56.00 | 14.3% |
| FLASH25 | 29 | $1,110 | $4,440 | $445 | $153 | $15.34 | 25.0% |
| No discount(baseline) | 247 | — | $22,450 | $9,435 | $91 | $38.20 | — |
How discount tracking works
All 6 Shopify discount types
Code-based, automatic, script/function, free shipping, partial shipping, and manual/draft order discounts — all handled.
Per-line-item allocation
Discount allocations are extracted from each line item and subtracted from line item revenue. Product-level profitability stays accurate even on discounted orders.
Discount codes stored per order
Discount codes are stored as a text array on each order for per-code aggregation. The Discounts page groups by code to show usage, revenue, profit, and more.
Baseline comparison
The 'No discount' row shows the same metrics for orders without any code — so you can directly compare whether each code is adding value or just eroding margin.
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