Profit Dashboard

Your daily command center

A single dashboard that updates with every order. Revenue, profit, costs, and trends — no spreadsheets, no manual entry. Everything you need to answer “How is my business doing?”

All Plans
Live KPIs

Four metrics that matter, always up to date

Each card shows the current value, percentage change vs previous period, and a 7-day sparkline trend.

Revenue
$48,290
+12.3%
sparkline
Gross Profit
$21,730
+8.7%45.0% margin
sparkline
Net Profit
$13,091
+15.2%27.1% margin
sparkline
Orders
389
+6.1%$124 avg
sparkline
Trend Chart

Revenue vs Net Profit over time

A dual-line area chart showing Revenue and Net Profit for the selected period, with the previous period overlaid as dashed lines for instant comparison.

Revenue (current)Solid violet line
Net Profit (current)Solid green line
Revenue (previous)Dashed violet line
Net Profit (previous)Dashed green line
$13,091↑ 15.2%27.1% net margin
Revenue: $48.3kCosts: $35.2kAOV: $124
[Dual-line area chart: Revenue + Net Profit vs previous period]
Charts

7 chart types, one complete picture

Stacked bar

Daily Breakdown

COGS (orange) + Other Costs (gray) + Net Profit (green) per day

Horizontal bar

Cost Breakdown

All cost categories sorted largest to smallest

Dual-line area

Margin Trend

Gross Margin % and Net Margin % over time

Bar + average line

Order Volume

Daily order count with average overlay

Donut

Revenue Composition

Net Profit vs COGS vs Other Costs as % of revenue

Dual-line area

Cumulative Revenue

Running totals of revenue and profit

Bar

Revenue by Day of Week

Total revenue per weekday — spot your best selling days

Real-Time Snapshots

Today, this month, and your efficiency metrics

Today
Revenue$2,340
Net Profit$612
Orders18
Month-to-Date
Day 18 of 30
Revenue$48,290
Projected$80,483
Net Profit$13,091
Projected Profit$21,818
Efficiency
Profit / Order$33.65
COGS %55.0%
Shipping %6.6%
Fees %4.9%
Refund Rate2.1%
Discounts$1,240
Product Rankings

Top 5 and bottom 5 by gross profit

#1Pro Jersey Blue
$4,200
#2Pro Jersey White
$3,800
#3Cap Classic
$2,100
#4Tee Standard
$1,600
#5Training Shorts
$980
Customer & Refund Insights

Who's buying and what's coming back

Customers
donut
New: 245 (63%)
Returning: 144 (37%)
Repeat purchase rate: 24.3%
Refunds
Refund count8
Refund amount-$1,024
Refund rate2.1%
Alerts

Smart banners that surface what needs attention

⚠️

COGS Not Configured

No product costs entered — profit calculations may be incomplete

📦

Missing COGS on Orders

23 orders have products without costs configured

🔄

Backfill In Progress

Importing 90 days of historical orders — 67% complete

📉

Margin Alert

Net margin dropped below 5% threshold over the past 7 days

📡

Ad Spend Stale

Meta Ads data hasn't synced in 3 days — POAS may be inaccurate

Flexible time ranges by plan

PeriodAvailable On
Last 7 daysAll plans
Last 30 daysGrowth, Pro, Scale
Last 90 daysPro, Scale

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